AUTH/3736/2/23 - Complainant v Advanced Accelerator Applications

Alleged promotion of Pluvicto on company website

  • Received
    12 February 2023
  • Case number
  • Applicable Code year
  • Completed
    22 March 2024
  • No breach Clause(s)
  • Breach Clause(s)
  • Sanctions applied
    Undertaking received
  • Additional sanctions
  • Appeal
    No appeal

Case Summary

This case concerned information for the public on a company website which the complainant alleged was promotional and allegations that aspects of information on the website did not meet the requirements of the Code and in relation to Pluvicto’s licensing status in Northern Ireland was out-of-date.

The Panel ruled a breach of the following Clauses of the 2021 Code for AAA’s failure to ensure that information regarding a product’s licensing status was accurate and a failure to maintain high standards in relation to governance of a website:

Breach of Clause 5.1

Failing to maintain high standards

Breach of Clause 6.1

Providing inaccurate, out-of-date information

The Panel ruled no breach of the following Clauses of the 2021 Code in relation to information provided to the public, the display of black triangles and the provision or omission of certain clinical information and the omission of a sign-in function:

No Breach of Clause 2

Requirement that activities or materials must not bring discredit upon, or reduce confidence in, the pharmaceutical industry

No Breach of Clause 5.1

Requirement to maintain high standards

No Breach of Clause 6.1

Requirement that information must be accurate, up-to- date and not misleading

No Breach of Clause 12.10

Requirement to include the black triangle in promotional material

No Breach of Clause 26.1

Requirement not to advertise prescription only medicines to the public

This summary is not intended to be read in isolation.
For full details, please see the full case report below.