AUTH/3731/1/23 - Complainant v Consilient Health

Concerns about a journal advertisement

  • Received
    24 January 2023
  • Case number
  • Applicable Code year
  • Completed
    18 September 2023
  • Breach Clause(s)
  • Sanctions applied
    Undertaking received
  • Additional sanctions
  • Appeal
    No appeal

Case Summary

This case was in relation to an advertisement in the printed edition of the British Medical Journal (BMJ) placed by Consilient Healthcare. 

The Panel ruled a breach of the following Clauses of the 2021 Code as the advertisement stated without qualification that contraceptive pills ‘help with skin related conditions, balancing hormones and managing menstrual cycles’ which misleadingly implied that they were licensed for such use, which was not so and because the prescribing information was illegible: 

Breach of Clause 6.1

Making a misleading claim

Breach of Clause 12.1

Failing to include up-to-date prescribing information in a clear and legible manner

Breach of Clause 5.1

Failing to maintain high standards


This summary is not intended to be read in isolation.
             For full details, please see the full case report below.