Clause 11 - Distribution of Material
11.1 Material should only be sent or distributed to those categories of persons whose need for, or interest in, the particular information can reasonably be assumed.
Please check the date of the Code that applies to the Case that you are looking at. The date of the complaint may vary from the activity/material alleged to have been in breach.
11.2 Restraint must be exercised on the frequency of distribution and on the volume of promotional material distributed.
- The supplementary information to Clause 9.7, Extremes of Format, Size or Cost, states that particular care needs to be taken in this regard in the first six months following the launch of a medicine to avoid criticism of the industry. Why is this limited to the first six months following launch?
- Why are there limitations on the volume of advertising (Clauses 6, 9.7, 11.1 and 11.2) and number of visits by representatives (Clause 15.4)?
- Why is there a need for particular care to be taken around extremes of format, size or cost in the first six months following the launch of a medicine?
11.3 Mailing lists must be kept up-to-date. Requests to be removed from promotional mailing lists must be complied with promptly and no name may be restored except at the addressee’s request or with their permission.
Please check the date of the Code that applies to the Case that you are looking at. The date of the complaint may vary from the activity/material alleged to have been in breach.
