Advert - Pfizer – Case AUTH/3888/4/24

• Date posted
  28 May 2025
• Sanction
  Advertisement,
• Case number/s
  AUTH/3888/4/24 - Complainant/Chief Executive v Pfizer

For promoting an unlicensed vaccine, including to members of the public on Twitter (now X) in 2020, Pfizer was ruled in breach of the following clauses of the 2019 Code:

Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry
Clause 3.1 - Promoting a medicine prior to the grant of its marketing authorisation
Clause 7.2 - Making a misleading claim
Clause 9.1 - Failing to maintain high standards

and the following clause of the 2021 Code:

Clause 3.3 - Failing to comply with an undertaking