Advert - Gedeon Richter

For distributing a patient support leaflet which failed to alert women not to use any form of hormonal contraception whilst taking Esmya (ulipristal acetate), Gedeon Richter was ruled in breach of the following clauses of the Code:

Clause 2 - Reducing confidence in the pharmaceutical industry.

Clause 7.2 - Giving inaccurate and misleading information.

Clause 9.1 - Failing to maintain high standards.

The Code of Practice Appeal Board required Gedeon Richter to issue a corrective statement to health professionals who had received the item at issue. The full case report, which includes the wording of the corrective statement, appears in the PMCPA May Code of Practice Review, and both are available at www.pmcpa.org.uk