Advert - Eli Lilly
Date posted01 May 2011
For providing inappropriate hospitality to two health professionals, Eli Lilly was ruled in breach of the following clauses of the Code:
Clause 2 - Bringing discredit upon the pharmaceutical industry.
Clause 9.1 - Failing to maintain high standards.
Clause 15.2 - Representatives failing to maintain a high standard of ethical conduct.
Clause 19.1 - Providing excessive hospitality.