Advert - Eli Lilly

For providing inappropriate hospitality to two health professionals, Eli Lilly was ruled in breach of the following clauses of the Code:

Clause 2 - Bringing discredit upon the pharmaceutical industry.

Clause 9.1 - Failing to maintain high standards.

Clause 15.2 - Representatives failing to maintain a high standard of ethical conduct.

Clause 19.1 - Providing excessive hospitality.