Advert - Chiesi
Date posted01 May 2011
For providing a clinical support service that it knew GPs were being encouraged locally to use to effect a switch programme, Chiesi was ruled in breach of the following clauses of the Code:
Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry.
Clause 9.1 - Failing to maintain high standards.
Clause 18.4 - Failing to provide a genuine therapeutic review that included a comprehensive range of relevant treatment choices.