Advert - Accord
Promotion of prescription only medicines on LinkedIn
Date posted12 March 2021
For promoting cisatracurium, midazolam and paracetamol for injection/infusion on LinkedIn, Accord was ruled in breach of the following clauses of the Code:
Clause 2 - Bringing discredit upon, and reducing confidence in, the pharmaceutical industry
Clause 9.1 - Failing to maintain high standards
Clause 26.1 - Advertising prescription only medicines to the public.