EFPIA Principles for the use of digital channels

EFPIA published Principles for the use of digital channels in July 2020

​The Principles have been produced as Annex G of the EFPIA Code of Practice (page 54). 

The Principles are applicable to all types of communication 

They cover:

  • Compliance with laws, regulations and codes of practice

including Responsibility, Pharmacovigilance, Transparency 

  • How to identify the allowed information for the different digital channels 

  • Guidance for EFPIA members for various digital channels

including Websites, Social media, Blogs, Podcasts, Applications (Apps), Webinars, Direct channels and Discussion forums.