What is the purpose of abbreviated advertisements?

  • Clause 13.2 (5.2) Professional Publications

    Abbreviated advertisements are largely restricted to journals and other such professional publications sent or delivered wholly or mainly to members of the health professions etc. A promotional mailing or leavepiece cannot be an abbreviated advertisement and an abbreviated advertisement cannot appear as part of another promotional item, such as in a brochure consisting of a full advertisement for another of the company’s medicines.

    The prescribing information must be made available for any advertisement for a medicine appearing on audiovisual material or in an interactive data system or on the internet, including online journals, as such advertisements cannot be deemed abbreviated advertisements.

  • Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 (5.4, 5.5, 5.6, 5.7, 5.8 and 5.9) Permitted Information

    The contents of abbreviated advertisements are restricted as set out in Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 and the following information should not therefore be included in abbreviated advertisements:

    • dosage particulars

    • details of pack sizes

    • cost.

    There may be exceptions to the above if the information provided, for example, the cost of the medicine or the frequency of its dosage or its availability as a patient pack, is given as the reason why the medicine is recommended for the indication or indications referred to in the advertisement.

    Artwork used in abbreviated advertisements must not convey any information about a medicine which is additional to that permitted under Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9.

    Telephone numbers may be included in abbreviated advertisements.

  • Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 (5.4, 5.5, 5.6, 5.7, 5.8 and 5.9) Permitted Information

    The contents of abbreviated advertisements are restricted as set out in Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 and the following information should not therefore be included in abbreviated advertisements:

    • dosage particulars

    • details of pack sizes

    • cost.

    There may be exceptions to the above if the information provided, for example, the cost of the medicine, or the frequency of its dosage or its availability as a patient pack, is given as the reason why the medicine is recommended for the indication or indications referred to in the advertisement.

    Artwork used in abbreviated advertisements must not convey any information about a medicine which is additional to that permitted under Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9.

    Telephone numbers may be included in abbreviated advertisements.

  • Clause 13.5 (5.5) Non-Proprietary Name

    ‘Immediately adjacent to…’ means immediately before, after, above or below.

  • Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 (5.4, 5.5, 5.6, 5.7, 5.8 and 5.9) Permitted Information

    The contents of abbreviated advertisements are restricted as set out in Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 and the following information should not therefore be included in abbreviated advertisements:

    • dosage particulars

    • details of pack sizes

    • cost.

    There may be exceptions to the above if the information provided, for example, the cost of the medicine, or the frequency of its dosage or its availability as a patient pack, is given as the reason why the medicine is recommended for the indication or indications referred to in the advertisement.

    Artwork used in abbreviated advertisements must not convey any information about a medicine which is additional to that permitted under Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9.

    Telephone numbers may be included in abbreviated advertisements.

  • Clause 13.6 (5.6) Adverse Event Reporting

    In the event that the website address given in Clause 13.6 is changed by the MHRA, companies must use the new address within one year of the change.

  • Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 (5.4, 5.5, 5.6, 5.7, 5.8 and 5.9) Permitted Information

    The contents of abbreviated advertisements are restricted as set out in Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 and the following information should not therefore be included in abbreviated advertisements:

    • dosage particulars

    • details of pack sizes

    • cost.

    There may be exceptions to the above if the information provided, for example, the cost of the medicine, or the frequency of its dosage or its availability as a patient pack, is given as the reason why the medicine is recommended for the indication or indications referred to in the advertisement.

    Artwork used in abbreviated advertisements must not convey any information about a medicine which is additional to that permitted under Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9.

    Telephone numbers may be included in abbreviated advertisements.

  • Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 (5.4, 5.5, 5.6, 5.7, 5.8 and 5.9) Permitted Information

    The contents of abbreviated advertisements are restricted as set out in Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 and the following information should not therefore be included in abbreviated advertisements:

    • dosage particulars

    • details of pack sizes

    • cost.

    There may be exceptions to the above if the information provided, for example, the cost of the medicine, or the frequency of its dosage or its availability as a patient pack, is given as the reason why the medicine is recommended for the indication or indications referred to in the advertisement.

    Artwork used in abbreviated advertisements must not convey any information about a medicine which is additional to that permitted under Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9.

    Telephone numbers may be included in abbreviated advertisements.

  • Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 (5.4, 5.5, 5.6, 5.7, 5.8 and 5.9) Permitted Information

    The contents of abbreviated advertisements are restricted as set out in Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9 and the following information should not therefore be included in abbreviated advertisements:

    • dosage particulars

    • details of pack sizes

    • cost.

    There may be exceptions to the above if the information provided, for example, the cost of the medicine, or the frequency of its dosage or its availability as a patient pack, is given as the reason why the medicine is recommended for the indication or indications referred to in the advertisement.

    Artwork used in abbreviated advertisements must not convey any information about a medicine which is additional to that permitted under Clauses 13.4, 13.5, 13.6, 13.7, 13.8 and 13.9.

    Telephone numbers may be included in abbreviated advertisements.

Abbreviated advertisements were particularly popular when printed advertisements were more common and space in journals was restricted.