If a company has an advertisement in an electronic journal where the prescribing information is provided via a link and a pop-up appears to notify the reader that they are leaving the journal's site does this mean that the direct single click link requirement has not been met?

  • 4.1

    4.1 The prescribing information listed in Clause 4.2 must be provided in a clear and legible manner in all promotional material for a medicine except for abbreviated advertisements (see Clause 5).

    The prescribing information must be positioned for ease of reference and must not be presented in a manner such that the reader has to turn the material round in order to read it, for example by providing it diagonally or around the page borders.

    The prescribing information must form part of the promotional material and must not be separate from it.

The necessary appearance of a pop-up alerting the user that they are about to access a different third party website will not affect compliance with the requirement to access the prescribing information via a direct single click link. See supplementary information to Clause 4.1