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The ABPI Code of Practice for the Pharmaceutical Industry

​​​​​​​​​​​The Code sets standards for the promotion of medicines to health professionals and other relevant decision makers in the UK.  It includes requirements for the provision of information to patients and the public and relationships with patient groups. The Code also applies to a number of areas that are non-promotional. 

During the period 1 January to 30 April 2016 no material or activity was regarded as being in breach of the Code if it failed to comply with its provisions only because of requirements which the 2016 Code introduced.

The Code covers:

  • journal, direct mail and digital advertising
  • the activities of representatives, including any materials used by them
  • the supply of samples
  • the provisions of inducements to prescribe, supply, administer, buy or sell medicines, by the gift, offer or promise of any benefit or bonus whether in money or in kind
  • the provision of hospitality
  • promotional meetings
  • the sponsorship of scientific and other meetings including payment of travel and accommodation expenses
  • all other sales promotion including exhibitions and digital communications
  • the provision of information to the public
  • relationships with patient organisations.

The detailed provisions in the Code aim to ensure that pharmaceutical companies operate in a responsible, ethical and professional manner. ​​ 

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