PMCPA > Advice > Promotional material and activity > Use of email

Use of email

27/04/2016

Emails are generally regarded as less formal than traditional letters and often casual language is used. Companies should remind staff, however, that if they email a health professional, other relevant decision makers or others about a matter which relates to their professional role then they should take great care to ensure that the email does not breach the Code through the use of exaggerated claims, immoderate language and the like. A practical rule of thumb might be that if you could not send the message on company headed notepaper, then it should not be sent by email.

Digital guidance and the requirements of Clause 9.9 should also be kept in mind