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Use of email
Advice
Currently selected
Appeal Procedures
Certification
Clinical Trial Disclosure - Decision Tree May 2017
Complaints procedure
Digital communications
FAQs
Meetings, venues and exhibitions
Non-promotional material and activity
Patient organisations
Pre-licence activity
Promotional material and activity
Currently selected
Representatives
Sponsorship
Supply of emollients for patients to try
Third party service providers, ABPI membership and the Code
E-learning module for health professionals
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Use of email
27/04/2016
Page Content
Emails are generally regarded as less formal than traditional letters and often casual language is used. Companies should remind staff, however, that if they email a health professional, other relevant decision makers or others about a matter which relates to their professional role then they should take great care to ensure that the email does not breach the Code through the use of exaggerated claims, immoderate language and the like. A practical rule of thumb might be that if you could not send the message on company headed notepaper, then it should not be sent by email.
Digital guidance
and the requirements of
Clause 9.9
should also be kept in mind
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Digital Guidance
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