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Target your mailings

It is a requirement of the Code that material should be sent only to those people whose need for, or interest in, the particular information can reasonably be assumed. Material for clinicians might not be appropriate for use with other relevant decision makers. Similarly material sent to one medical speciality might not be appropriate for another. Companies must ensure that mailings are properly targeted so that they comply with the Code in this regard. Mailings sent to a diverse audience but written on the basis of ‘one size fits all’ are likely to be unacceptable.  Clause 11.1 ​sets out the requirements in this regard.