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Patient campaigns and health professional campaigns

01/04/2015
The view is sometimes expressed that material produced for patients or the public cannot mirror material produced for health professionals.  This is not so.  Whilst material for patients and the public must, inter alia, comply with Clauses 26.1 and 26.2​, there is no reason why it cannot have something in common with material for health professionals; for instance the material may have a similar colour scheme.  Patients and the public will not see the promotional material for health professionals.  If patients show the non-promotional material they have received from a pharmaceutical company to their health professional and the health professional links it to a promotional campaign which they have seen, then so be it.