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​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​The Prescription Medicines Code of Practice Authority (PMCPA) was established by The Association of the British Pharmaceutical Industry (ABPI) to operate the ABPI Code of Practice for the Pharmaceutical Industry, independently of the ABPI. 

The ABPI Code covers the promotion o​f medicines for prescribing to health professionals and other relevant decision makers. The Code also sets standards for information made available to the public about prescription only medicine. Advertising or promoting prescription only medicines to the public is prohibited under the ABPI Code and the UK law. ​​​​​​