The Prescription Medicines Code of Practice Authority (PMCPA) was established by The Association of the British Pharmaceutical Industry (ABPI) to operate the ABPI Code of Practice for the Pharmaceutical Industry, independently of the ABPI.
The ABPI Code covers the promotion of medicines for prescribing to health professionals and other relevant decision makers. The Code also sets standards for information made available to the public about prescription only medicine. Advertising or promoting prescription only medicines to the public is prohibited under the ABPI Code and the UK law.
The 2019 ABPI Code of Practice and updated PMCPA Constitution and Procedure were published on 6 December 2018. The changes made to the 2016 Code of Practice came into operation on 1 January 2019 but, during the period 1 January to 30 April 2019, no material or activity will be regarded as being in breach of the Code if it fails to comply with its provisions only because of newly introduced requirements.